The 5 Biggest Ideas About Business Coaching
Unless you have personal experience with it, business coaching can be a bit of a mystery. Do business coaches just come in and fix the broken pieces of your business? Are they just there to inspire and support you, or are they involved in you?
Here are five of the most common ideas we see.
1. Lessons are designed for industry and difficulty
This misconception is unfortunate because it can drive away many stable (and profitable) business owners, thinking they have nothing to gain. But coaching isn’t just about risky businesses whose owners are constantly frustrated. It can also turn a good business into a great business. In fact, if you look at many companies whose owners started as our customers, you can say that they are like big companies. No doubt they are successful in some ways. Perhaps the owner has worked hard to create a business that generates profits independent of them. Maybe they have strong employees and loyal customers. But they also face other challenges. In fact, some owners come to training to solve difficult businesses; but many others come to a difficult business that is stagnating – a business they do not know how to grow. The truth is that training can help an owner whose business has not yet become what they want it to be.
2. Business coaching is therapy
Business owners see training as a way to improve their business. But how a business operates reflects the choices the owner makes. It reflects what they want and who they are – good and bad. To change your business, you must change yourself; it is a personal project, guided by a consultant. Therefore, it is logical that people often make the mistake of thinking that business people are like therapists. But that’s a huge misconception.
To heal a patient, the healer must be distant and objective, looking at the person from the outside. But the client is not the patient. And the coach – in the Our definition – does not live well outside. A trainer should be at the owner’s side to guide them through their problems. To see what they can do to affect profit or growth, teachers and owners need to speak in plain language, without acronyms or jargon. And the coach should be a personal person, who evaluates things and invests – without putting it in the water, without getting into the teaching that they can’t see the situation clearly. To help their client, the administrator must be someone who is free to connect and understand, while still maintaining a clear objective to ensure that the way the owner should act.
3. A business coach is someone who enjoys praise
It’s not a business administration’s job to stand by and encourage their customers. Sure, we can – and we love when owners make great progress in their development plans – but coaching is all about accountability. And while teachers often want to motivate and give positive feedback, their main task is to see and reflect on what their clients need to do to grow and improve their business, even (especially) when it’s hard to hear.
4. A business coach does the work for you
If the owner comes in thinking that their trainer will do a tough job, they will find themselves in a difficult position. The heart of teaching is change and change, and it must come from the owner himself. Coaches are passionate about helping you create a successful business and a fulfilling life, and it’s an exercise in patience for everyone involved. To create lasting change in your business, you must learn to do it yourself. Only then will you know how to do it the same way – or not the same way – next time.
In truth, it is a difficult line to hold, especially when you see business solutions that are really interesting. But business coaching isn’t about quick results: it’s about getting those results in a meaningful way. If the coach does all the work for you, it lowers your bottom line. If you direct your own solution, if you connect with it, you will use it. Otherwise, the solution will survive on its own. Teaching goes beyond feedback; it’s about living that response.
5. Business coaching is fast moving
Entrepreneurship is like any other form of education: it is a developmental process. Consider a baseball coach. If you’re having trouble hitting the ball, your coach can’t come in and say, “Do it this way and you’ll hit it.” To achieve your goal, you must take the necessary steps. You have to change positions, hold different bats, and perform different tasks. You need to do something. Business coaching is no different. It takes time.